If you're creating an ad, it is often less than 30 seconds. Brevity is your greatest ally: usually, animations are short. ![]() Writing an animation script is not like writing a regular blog post, there are some key things you need to keep in mind: ![]() #3 Brainstorming and Script Writingĭetermining your piece's central theme and crafting a compelling script around it should be your focus after you finalize the research phase and define the project’s scope. Missing deadlines, unappealing animations, and budget overruns are all symptoms of failures during this phase. The key to success in any project is starting with a strong foundation to build off of - Without properly defining and elucidating the scope of the project, the stakeholders, the budget, and more, you’ll run into a lot of problems later on. What’s the central purpose of your project? What message do you want the animation to convey? What are the timetables and deadlines? How much are you willing to spend? How do ROI prospects look? These are the key questions you need to be able to answer to properly assess the scope of the project. Not only do all the project's stakeholders need to be on the same page, but the team creating the animation needs to be on the same page - the team's cohesiveness and synergy are important for success. If the animation is an in-house project, your job is going to be easier, but you still need to ask those questions and make sure you answer them properly.Īt this stage, it is important to involve most of the team. That's why, in this article, we'll go over the animation process step by step - if you want to truly learn what it takes to create animation, you need to read on! #1 Researchingīefore you begin, you need to research and understand some key pieces of information about the project you're working on: What's the purpose of the animation? Who is the audience? Are there any specific requirements?Īt Pigeon Studio, our animation production company, we'll use this stage to familiarize ourselves with the client's animation project, ask key questions, and make sure we're on the same page. Cliches like, "animations take too long to produce, animations are too expensive, and getting animations right is difficult.", but don't have a basis in reality. ![]() Sadly, not many companies genuinely leverage animations in their campaigns, and this is in large part due to the lack of knowledge and misconceptions about the animation process. Animated clips can help you communicate your brand's message clearly - no matter how complex your product or service is, an animated video explainer or a whiteboard animation clip can help convey your unique selling proposition to potential clients. Animation is an extremely versatile tool - entrepreneurs, business owners, and video marketing agencies can use it to steller outcomes.
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